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about us

Max Financial Services Limited (MFS), a part of the Max Group, is the holding company for Max Life, India’s largest non-bank, private life insurance company.

The Company’s vision is to be the most admired company for protecting and enhancing the financial future of its customers. This vision is founded on a clear set of values that are shared across the Group – Sevabhav, Excellence and Credibility.

Max Financial Services owns and actively manages a majority stake in Max Life Insurance Company Limited, making it India’s first listed company focused exclusively on life insurance. Max Life is a joint venture with Mitsui Sumitomo Insurance (MSI), a Japan-headquartered global leader in life insurance.

Max Life is India’s fourth largest private life insurance company. It has emerged as a benchmark for the life insurance industry in India across several dimensions including customer persistency, high-performance bancassurance and agency channels, enviable relationships with distribution partners, strong and tenured management, focus on long-term savings and protection products and superior management of costs.

Max Financial Services Limited is listed on the Bombay Stock Exchange as well as the National Stock Exchange. The company’s investor base includes marquee global financial institutions such as KKR, Baron, Ward ferry, New York Life, Vanguard, Blackrock, Jupiter, Norges, Neuberger Burman, Eastspring and Dimension.

The other entities in the Max Group are Max India Limited, which has a presence in the senior living and healthcare industry, and Max Ventures and Industries Limited, which serves as the Group’s entrepreneurial arm to explore the ‘wider world of business.’

Following the demerger of the erstwhile consolidated Max India Limited, the Max Group continues to be bound together by common values and works together to benefit from enterprise synergies.

Our values


We encourage a culture of service and helpfulness so that our actions positively impact society. Our commitment to Seva defines and differentiates us.

Positive social Impact, Helpfulness, Culture of Service, Mindfulness



We gather the experts and the expertise to deliver the best solutions for life’s many moments of truth. We never settle for good enough.

Expertise, Dependability, Entrepreneurship, Business Performance



We give you our word and we stand by it. No matter what. A “NO” uttered with the deepest conviction is better than a “YES” merely uttered to please, or worse, to avoid trouble. Our words are matched by our actions and behavior.

Transparency, Integrity, Respect, Governance



To be the most admired company for protecting and enhancing the financial future of its customers.



  • Be the most preferred category choice for customers, policy holders, shareholders and employees
  • Do what is right for our customers, and treat them fairly
  • Lead the market in quality and reputation
  • Be the go-to standard for partnerships and alliances with all distributors and partners
  • Maintain cutting edge standards of governance