Max India Foundation Wins the Golden Peacock Award for CSR 2010
Max India Foundation has won the Golden Peacock Award for Corporate Social Responsibility (CSR) for 2010, in the ‘Global Awards’ category. The Awards were presented on 29 April, 2011 at the 6th Global Conference on Social Responsibility, being held in New Delhi. Mrs. Neelu Singh, received the award in behalf of Mr. Analjit Singh, along with Mrs. Mohini Daljeet Singh, Head, Max India Foundation.
Sharing his thoughts on Max India Foundation(MIF) receiving the award, Mr. Analjit Singh, Chairman, Max India Ltd. and Chief Patron, Max India Foundation said, “It is a moment of pride for all of us at the Max India Group that our social service efforts have been recognized with the prestigious Golden Peacock Award(GPA) for CSR. All of us at Max India Group believe that opportunity to serve is grace and making a difference in someone’s life is a humble duty.”
Max India Foundation spearheads the CSR initiatives of the Max India Group entities. The Foundation has been working relentlessly in the areas of healthcare, immunization, healthcare and environment in its endeavour to improve the quality of life. MIF operates across the country in association with Max India Group companies and closely involves all employees of the Group. In a short span of about three years, MIF has been able to make a difference to the lives of over 1,33,000 people across more than 260 locations across India.
Ms. Mohini Daljeet Singh, Head, Max India Foundations said, “The Golden Peacock Award is another recognition of the unrelenting commitment of Max India Group and its employee’s towards the society. I am sure that this award with spur all at the Max India Group to continue serving those around us, who are less privileged.” Max India Foundation was one of the five organizations to be awarded the Global Awards. Keeping company with MIF were other winners such as Hindustan Uniliver Ltd, Larsen & Tubro Ltd, AstraZeneca, Turkey and DOHA Bank, Qatar, all organizations which started their social service journey decades back.
The Golden Peacock Awards for Corporate Social Responsibility are awarded in the ‘Global Awards’ and ‘National Awards’ categories. This year, Justice Bhagwati, former Chief Justice of India and Member UN Human Rights Commission lead the eminent jury of Indian and International experts, who selected the winners. The Golden Peacock Awards aim to stimulate organisations to rapidly accelerate the pace of stakeholder-oriented improvement processes. Its primary objective is to encourage competitiveness in corporate governance and corporate social responsibility. Golden Peacock Award for CSR was instituted in 2002 and is now recognised worldwide, as the hallmark of corporate excellence because of the independence, integrity, transparency and thorough and open application process.
Over the years, Max India Foundation has partnered regularly with reputable NGO’s such as CanSupport, SOS Children’s Village, Manav Seva Sannidhi and Chinmaya Mission to undertake initiatives like pan India immunization programme, surgeries for underprivileged, artificial limb and polio calipers camp, multi-speciality camps, blood donation camps, onboard rail operation theater – Life Line Express, ‘Clean Delhi Clean Yamuna’ campaign, support for disaster relied victims amongst others.