About Us

Max Financial Services Ltd. is a part of the Max Group. Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners.

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Our Core Values


We encourage a culture of service and helpfulness so that our actions positively impact society. Our commitment to Seva defines and differentiates us.

Positive social Impact, Helpfulness, Culture of Service, Mindfulness


We gather the experts and the expertise to deliver the best solutions for life’s many moments of truth. We never settle for good enough.

Expertise, Dependability, Entrepreneurship, Business Performance


We give you our word and we stand by it. No matter what. A “NO” uttered with the deepest conviction is better than a “YES” merely uttered to please, or worse, to avoid trouble. Our words are matched by our actions and behavior.

Transparency, Integrity, Respect, Governance

Our Vision

To be the most admired company for protecting and enhancing the financial future of its customers.

Our Mission

  • Be the most preferred category choice for customers, policy holders, shareholders and employees
  • Do what is right for our customers, and treat them fairly
  • Lead the market in quality and reputation
  • Be the go-to standard for partnerships and alliances with all distributors and partners
  • Maintain cutting edge standards of governance